Selling Skills Training covers a wide spectrum or should I say very wide spectrum! It’s a huge field and encompasses many different aspects of Selling. It could be based on the type of selling like Retail or Rural Selling or it could be on the channel that is used like Channel Sales or Feet on Street Selling. The new type that is currently making waves is based on the internet. It could be social marketing (SMO), where we sell our products and services through various social media platforms like Facebook, Whatsapp, LinkedIn, etc. As these may seem to be more individual based platforms, organizations are resorting to use the more commonly used SEO, for marketing their products. So what is SEO? It’s search engine optimization. A simple method to come amongst the top results in the google list when an individual searches for a product or service. This method thus revolves around our most favorite friend Google. In fact it is he who decides who is going to appear at which position your website is going to land in the list! So how does it work? By using keywords. Let me give you an example. Suppose you were trying to find a good soft skills training company in Mumbai who could deliver all sorts of trainings for your employees. So when you type ‘soft skills training company in mumbai’ google throws up a list of results. It is but natural that you will start reading the list from the first entry at the top and after checking each website will keep coming down the list. If you find a good company at the start of the list itself, you won’t bother to look further or at least not go beyond the first page. Knowing this typical tendency, it becomes all the more important to ensure that your organization website occurs as a result on google on the first page itself. As per research which is being done on SEO on how to increase its effectiveness, the latest findings say that it is better to have long tailed keywords. So if I am a soft skills training company which operates out of Mumbai, it is always better to put the keyword as ‘soft skills training company in mumbai’ rather than just putting ‘training company’. The advantage that you get is that a person who types soft skills will also reach your website, one who types training company will also reach your website, one who types training company in mumbai will also reach your website and those who type soft skills training companies in mumbai will also reach your website. So don’t you think that’s great and will definitely add up to the number of hits you get on your website? Another great way to get on top of the google listings is by creating blogs on a frequent basis. Having articles written by you on a regular basis brings in greater traffic on to your website and frankly serves as a great way to plug in those keywords that you require to pull yourself up on the ratings. The best part about it is it serves as a great creative outlook too, allowing you to write on any topic under the sun, as long as you can relate it to your organization and its services! Other methods that are being taught as a part of Selling Skills Training nowadays are the use of paper click campaigns (PPC) where your advertisement is displayed on certain pages by google or as a part of google directory listings or simply how to use e-mail or SMS marketing more effectively.
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The technology is evolving at an unimaginable pace these days. All of the companies have adapted themselves to be more productive in the current world. For that, they are making good use of various technologies. However, the productivity and strength of a company depends hugely on the factor of effort from the employees. Only if the employees work productively, the company can survive in today’s conditions. That is why companies are hiring technically skilled people to work for them. Most of the works that had been handled using pen and papers is now digitized. This saves a huge amount of time and effort. All the firms are using software like Microsoft word, excel, and power point for saving time and money. So it is important to develop skill in software, so that you can work on them in companies. The Yellow Spot is giving computer based training for the aspirants who want to have office based work in big companies. Why computer training
Though the technical training, the employees are taught how the modern business system works using the latest trends in technologies. The technical training helps to make them aware of the different possibilities and software they should know about for competing in the industry. The most common software used for creating reports and memos in a business organization is the Microsoft office word. Training is given to the employees in utilizing the different features of the software. With the training, the employees will be able to create attractive reports which are perfectly organized and in the appropriate font and styles. The Microsoft office Excel features a lot of functionalities that can be used for manipulating huge quantities of data effectively. This can’t be performed by an ordinary user. The yellow spot gives training to the employees, so that they can utilize all the features for gathering information and calculating results from different tables using this software. If you are still in search of a good job, it is highly recommended to acquire knowledge and skill in software using these software based training for getting an office job easily. |
The Yellow Spot
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